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Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

Quick tip: How many giveaways to order for a trade show?

20 June 2017

Q: “We are ordering giveaways for a trade show. How many of our selected promotional product do we need to order?”
A: “To determine how many giveaways to order for… Read more+


Tips for Boosting Website Traffic with Social Media

12 May 2017

 
Social media marketing creates interest in your target audience. It can generate links to your website, thus boosting search engine optimization (SEO) and hence more traffic. This article… Read more+


How Do Prospects Find Your Business Website?

8 April 2017

As much as we love Google, unfortunately the search engine doesn’t always let businesses see the exact keywords visitors use to find their websites. This encourages web marketers… Read more+


Optimize Your Website to Improve Brand Visibility

6 March 2017

Your website is important marketing tool that can lead to increased visibility and more sales. It gives your visitors a good impression of your brand. It makes sense… Read more+


Easy Ways to Edit Images on Your Social Media

27 February 2017

Easy design tools can help you create eye-catching images to use in your social media. Maybe you’ve heard of or are already using two popular desktop tools Canva… Read more+


Your Business Is Talking. Do Your Clients Listen?

15 January 2017

Embed from Getty Images
4 Steps to Make Your Small Business Stand Out
In my work as a tactical marketing specialist, I have an amazing opportunity to work with many unique… Read more+


FREE Tools for Your Online Marketing

10 December 2016

Online marketing doesn’t always require a large budget. There are several free tools to consider. In this article Marcia Turner of Forbes reviews five options, including:
Facebook Groups
Have online… Read more+


Want Your Marketing to be YUMMY?

11 October 2016

Last week I spoke to the Legacy Mastermind group of Dallas women business owners on using Promotions to make your marketing delicious. It was a 1-hour presentation filled… Read more+


Website Tip: Our Team Page

13 September 2016

Q: Our service-based company has a large staff. Do we need to list ALL our employees on the website Our Team page?
A: For businesses that have a large staff,… Read more+


Want Better Google AdWords Results? Check Out These Features!

25 August 2016

Google AdWords has a more to offer than most small business owners realize. In this HubSpot article Samantha Shannon reviews seven little-known ways to manage your campaigns, customize… Read more+


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