Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

Thank you to Temple Shalom Brotherhood

D Media extends a hearty “thank you” to a fairly new client, Temple Shalom Brotherhood. We recently helped TSB with logo and branding, and continue in talks to help the organization refine their membership and event marketing efforts.

Following is a letter the incoming president recently sent to all TSB members. Wow, what a great plug for D Media:

From: Scott Butnick
Sent: Thursday, March 22, 2012 10:42 PM
To: TSB Members
Subject: New Logo

Fellow Citizens of the Planet Brotherhood:

Two years ago, when Michael and I moved into our current positions, one of the the first priorities we determined was the need to refresh our logo and other communications media. Through collaboration with Perry Zidow and the Publicity Team, the effort to refine these media morphed into a broader push around building a Brotherhood “brand”. The first result of this was “Community, Culture, Chutzpah”, developed by Dennis Eichelbaum as our brand statement. The second result is our new logo, unveiled last night at the Brotherhood Board Meeting. A picture of it is attached to this note. You’ll see the logo start to show up on the BRO Newsletter, our poster that sits in the entrance hallway, and other Brotherhood media.

The logo blends simplicity with the opportunity to leverage the Temple’s own brand identity. “Branding” the Brotherhood is an important strategic step toward growing membership. At next month’s Board meeting on 4/18, we’ll discuss a new financial incentive we can leverage to grow membership.

We were helped in the design of the logo by Suzi Berman, who runs D Media, a graphic design firm that provides marketing communications consultation in both the for-profit and not-for-profit space. D Media works in the online domain and also with hard copy communications. Their website is www.DMediaWeb.com. We worked with Suzi Berman who has been a wonderful partner and we look forward to working with her again. Suzi’s husband, and the husband of one of her employees both play in the Brotherhood Softball League. Among other things, D Media does a lot of work with ad specialties. Check out the website. Feel free to share the website name with your friends, contacts, etc who could benefit from what D Media does.

A separate message will go out in the next BRO to the General Membership of the Brotherhood. Let us know what you think of the new logo. I’m sure you’ll have an opinion. Remember, “When there are Two Jews, there are Three Opinions”.

Thanks for your continued support!

Shabbat Shalom,
Scott Butnick

Thanks again to Scott and the TSB membership for their trust in our creative expertise!

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