Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
How to Get More Google Reviews for Your Business
If you have a WordPress website for your business, then you probably utilize some plugins, too. Plugins are custom add-ons that enable small business owners to tailor their website with specific features and functions. There are plugins for almost anything you can imagine. This includes but is not limited to calendars, contacts, security and backups. Some plugins are free, others are fee-based. This article will focus on the WP Customer Reviews plugin, and how it can help you get more Google Reviews.
Google Reviews without the Hassle
There are many sites crawling for user-generated reviews now, including Facebook, Yelp and Google My Business for Google Reviews. However, D Media can install WP Customer Reviews directly onto a specific page of your website to receive customer testimonials for your business service or reviews about a product. Unlike Google My Business, Facebook or Yelp, your customers do not have to sign up or login. This enables your customers to post reviews more easily, therefore increasing your overall reviews.
It’s easy to send the one link for that page to satisfied customers, directing them exactly to where a review can be posted, saving them time searching for the right place. Plus, it gives your small business the option of approving or disapproving reviews before they are posted. It allows you, the website admin, to respond to the reviews just as easily. Also, the plugin sorts out spam, can be modified to fit your needs, and works with other plugins.
Get 5-star customer reviews without requiring your clients to login to Google, Facebook, Yelp or others. Contact us for more information about D Media’s website design and website development services.
How Does It Work with Google Reviews?
Because WP Customer Reviews uses Schema markup, reviews are optimized for both the audience and search engines. Google will see this Schema markup and count it toward your total reviews. It provides star rating images for the reviews, just like Google Reviews. Google dislikes slow-loading websites. Luckily this plugin is light weight, so it doesn’t hinder website speed and is compatible with caching plugins and custom themes.
Why WP Customer Reviews? Overview:
- Reviews are displayed to visitors in a friendly format, but search engines see the Schema.org microformat
- All submissions are moderated. This means YOU choose which reviews get shown.
- Reviews can be edited by admin for content and date
- Admin can submit responses which are shown under each review
- Supports both business and product review types
- Customizable, including which fields to ask for, require, and show
- We can insert reviews and the review form on any page
- Plugin can be used on more than one page, and can be used on posts
- Multiple anti-spam measures prevent automated spambots from submitting reviews
- Fast and lightweight, even including the star rating image; This plugin will not slow down your website
Real-Life Small Business Examples
Want to see the plugin in action? Check out these sites:
Breckinridge Park Animal Hospital
WP Customer Reviews can help your small business get more positive reviews, and have an impact on your local rankings with Google. If you want to learn more about improving your company’s marketing, search engine rankings or your website and its performance, contact the digital marketing experts at D Media!
D Media provides marketing solutions for the Dallas Fort Worth metroplex including Dallas, Fort Worth, Addison, Carrollton, Richardson, Garland, Mesquite, Highland Park, University Park, Park Cities, Allen, Plano, Frisco, McKinney, Arlington, Irving, Grand Prairie, Farmers Branch, Denton, Lewisville, Murphy, Wylie, Prosper, Lovejoy and all of North Texas.
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