Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

For Companies in Dallas: Promotional Products – How Do You Choose the Best One for Your Business?

There is a huge amount of information to absorb for companies looking to advertise with promotional products. It can be overwhelming to pick the right one! How do you select the best Dallas promotional products? Every year, The Advertising Specialty Institute (ASI) publishes a Global Ad Impressions Study regarding promotional products usage research. In this blog, we are going to break down some of the conclusions in the study regarding different promotional product categories. By understanding these statistics, your company can pinpoint which promotional product will reflect your brand and best promote your company to your target consumer audience.

D Media Can Help You Choose from the Best Dallas Promotional Products.

Note: For this study, impressions are calculated by multiplying the length of time owned by how many other people they come in contact with while using said product, by how often the product is used. The more a promotional product is used in public, the higher the number of impressions. The statistics on impressions can help your company choose a promotional product and determine which promotional category will have the most impact and best reflect your brand to your target consumer audience.

Writing Instruments

• On average, an item in this category item is kept for 9 months
• 20% of consumers own more than 10 promotional writing instruments
• 51% of consumers are more likely to do business with a company that gave a promotional writing instrument
• Promotional writing instruments generate 3,000 impressions over their lifetime, costing less than 1/10 of a cent per impression

Bags

• On average, this item is kept for 11 months
• 73% of consumers own at least one promotional bag, with 84% of Baby Boomers owning promotional bags
• 50% of consumers are more likely to do business with a company that gave a promotional bag
• Promotional bags generate 3,300 impressions over their lifetime, costing less than 2/10 of a cent per impression

T-shirts

• On average, this category item is kept for 14 months. 63% of promotional t-shirts are kept over a year, and 47% are kept 2+years
• 80% of consumers own at least one promotional t-shirt, with Millennials owning 5
• Promotional t-shirts generate 3,400 impressions over their lifetime, meaning a $7 t-shirt costs only 2/10 of a cent per impression.

Headwear

• On average, an item in this category is kept for 10 months, with 63% keeping it due to the attractiveness of the hat
• 69% of consumers own at least one promotional hat
• 1/3 of men wear a promotional hat at least once per week
• Promotional hats generate 3,400 impressions over their lifetime, costing 3/10 of a cent per impression

Calendars

• On average, this item is kept for 1 + years
• 62% of consumers own at least one promotional calendar
• 37% of women and 20% of men use promotional calendars daily
• 31% of Millennials and Gen-Xers consult promotional calendars daily
• Promotional calendars generate 850 impressions over their lifetime, costing 3/10 of a cent per impression

USBs

• On average, this category is kept for 13 months, with 43% kept for over 2 years
• 58% of consumers own at least one promotional USB
• 47% of consumers would give a promotional USB they didn’t want to someone else
• Promotional USBs generate 700 impressions over their lifetime, costing 7/10 of a cent per impression

Desk Accessory

• On average, an item in this category is kept for 13 months
• 64% of consumers own at least one promotional desk accessory
• 56% of owners use their promotional desk accessory weekly or more often
• 67% of Millennials look more favorably on companies that have given them a promotional desk accessory
• Promotional desk accessories generate 1450 impressions over their lifetime, costing 3/10 of a cent per impression

Drinkware

• On average, this item is kept for 12 months
• 78% of consumers own promotional drinkware, with 84% of Baby Boomers owning promotional drinkware
• 71% of Gen-Xers are more likely to do business with a company that gave promotional drinkware
• Promotional drinkware generate 1400 impressions over their lifetime, costing less than 1/2 of a cent per impression

Umbrellas

• On average, this category item is kept for 14 months, with 58% keeping them due to the quality of the promotional umbrella
• 45% of consumers own at least one promotional umbrella
• 59% of Baby Boomers keep promotional umbrellas for 2+ years
• Promotional umbrellas generate 1100 impressions over their lifetime, costing less than 1 cent per impression

Outerwear

• On average, this item is kept for 16 months, with 70% keeping promotional outwear for over a year
• 67% of consumers own promotional outerwear
• 42% of women wear promotional outerwear weekly
• Promotional outerwear generates a whopping 6100 impressions over its lifetime, costing 3/10 of a cent per impression

Polo Shirts

• On average, this category is kept for 13 months, with 76% of women keeping promotional polo shirts due to its attractiveness
• 65% of consumers own promotional polo shirts
• Gen-Xers own 3 promotional polo shirts, while Millennials own only 1
• Promotional polo shirts generate 2300 impressions over their lifetime, costing 4/10 of a cent per impression

Power Banks

• On average, this item is kept for 12 months, with 40% of consumers keeping it for 2+ years
• 33% of consumers own promotional power banks
• 41% of owners use the promotional power bank at least once per week
• Promotional power banks generate a 900 impressions over their lifetime, costing 1 cent per impression

If you are interested in seeing the full study, visit https://media.asicentral.com/resources/Global-Ad-Impressions-Study.pdf.

Choose Dallas Promotional Products Based on Numbers

Did the study inspire you choose a promotional product for your next marketing effort? Which promotional product category did you select? If you need some extra help deciding, D Media will expertly advise you on a selection from the best Dallas promotional products. Build your brand and reach your target customer with functional and fun promotional products. We offer high quality items in the above categories and more. Call 972-747-9070, or shop our online store at dmediapromo.com to get started with Dallas promotional products today.

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