Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

Social Media Publishing: Share Blog Posts to Your Social Accounts Automatically

For our clients who have a regular blog, we like to have installed on their CMS website a module or plugin that will auto share blog posts on social media. Our social media marketing campaign management contracts with clients are typically defined by budget and a certain number of posts. Therefore, automating the processes of promoting blogs frees up that time and those posts for other strategic social media messaging, which benefits the client.

Plugins to consider when auto posting blogs from your website:

• Social Media Auto Publish – https://wordpress.org/plugins/social-media-auto-publish/
• NextScripts: Social Networks Auto-Poster – https://wordpress.org/plugins/social-networks-auto-poster-facebook-twitter-g/
• JetPack has a feature called publicize – https://jetpack.com/support/publicize/

As you see, the above are for WordPress sites. For clients who do not have a WordPress website or are not able to use these plugins for whatever reason, there is a third-party solution called Symphony Tools. The Syndication feature can share blog posts to your social accounts automatically. Pricing is reasonable and the auto post feature works really well, without having to install or configure any plugin. It an easy platform to use and it is fluid for posting to many pages. https://www.symphonytools.com/

Minimum networks we usually connect depending on the client’s target audience, industry and geographical location: Facebook, Twitter, LinkedIn Company. Also we like to connect if it makes sense for the client: Google+, Pinterest, Instagram and YouTube.

Happy blog posting!

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