Andrea Anderson
Marketing and Brand Strategist / Writer / Author
Andrea Anderson is a strategic marketing, branding and communications professional with corporate, agency and nonprofit experience leading brand, advertising, sales channels, events, and national programs. She helps small businesses and nonprofits market and brand themselves with excellence.
Andrea has 20+ years of experience in her field, but the numbers don’t really matter, unless the leadership and delivery can back it up. In 2008, Andrea led healthcare organization Susan G. Komen for the Cure’s “Imagine” campaign. It was named one of the top 10 best ads in weekly news magazines by Advertising Age. Andrea grew the “Circle of Promise” program from 1K to 44K ambassadors in less than two years. The “Circle of Promise” program was named a multicultural campaign finalist for a Platinum PR Award by PR News. She was the driver behind Dallas Habitat’s “Fight the Blight” and “Dream Dallas” PR campaigns. She also led the execution of Dallas Habitat’s 2011 Design Duel which targeted 50 outlets, secured 39 media hits with approximately 10.9 million total impressions, won a Gold Marketing Communications Award and a Quill Award.
Specialties:
- Marketing and communications strategy
- Branding
- Story telling
- Content development
- Public relations
- Events
- Marketing collateral and advertising
- Creative strategy and direction
- Social media
Andrea’s value is best explained by clients’ reviews:
“Andrea is a savvy marketer that seamlessly blends creative ingenuity with sound marketing strategy. In the 20+ years we’ve worked together, I’ve seen her take ideas from words on paper to successful promotions that resonate with consumers, and build strong brands. Coupled with her insightful writing and commitment to community, she is an asset to any organization.”
“Strategic, creative, and resourceful are only but a few words to describe Andrea Anderson and the work she performs. I don’t use the word perform lightly, because it implies results, which is what you get when you work with Andrea…”
“Andrea is exceptionally talented. Her ability to listen to what a client says he/she wants and translate that into a well-defined marketing plan is unparalleled. Andrea connects the dots that others miss, asking the right questions about a program, product, or service to understand the nuances of what sets that apart from the competition, which is critical in marketing. She delivers on time and on budget, raising the bar with her professionalism and creativity.”
Top qualities: Great Results, Strategic, Connector, Maximizer, Creative
