Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
7 Tips for Creating an E-Commerce Website Your Users Will Trust
With an e-commerce website, gaining customers’ trust and delighting them to the point of loyalty is a key factor in your site’s success. Trust, in fact, has proven to be a major issue in getting your site to convert information into sales.
Hackmageddon’s Paolo Passeri analyzed data from the cyber-attacks of 2014 and 2015. Findings revealed that e-commerce websites remain a top target for hackers, reaching 17% in 2015 from 11.1% in 2014. It’s no wonder that customer trust in the online buying experience is a top concern.
This article shares advice for building an e-commerce website your customers will trust. Tips include obtaining an online security seal, making sure company contact information is displayed clearly and having easy-to-understand polices for orders, returns, delivery timelines and shipping. Customers also appreciate free shipping and some will only shop at sites that offer this incentive. Make sure your website speed is excellent and user-friendly so your target audience doesn’t get discouraged.
Ramping up your e-commerce website alone isn’t enough. Also provide accessibly to customer support whether by phone, email or chat. Encourage positive customer reviews by having an active and engaging social media presence.
Read the full article including statistics and research supporting this advice here. If you’re considering developing an e-commerce website, visit D Media Sites for website packages and options.
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