Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
Quick tip: How many giveaways to order for a trade show?
Q: “We are ordering giveaways for a trade show. How many of our selected promotional product do we need to order?”
A: “To determine how many giveaways to order for a trade show many marketers look at the size of the show. For large shows of 2,000 or more expected attendees, plan for 25% of attendees to stop by and get a giveaway. For smaller shows, plan for 75% to get a giveaway.
“Here’s another deciding factor marketers use to figure out how many giveaways to order for a trade show: Have different level giveaways for how qualified prospects are in purchase decision-making. In the example of a medical trade show, doctors who can refer patients get a higher-valued item than say, lab techs who may not have a role in referring patients. For that you’ll need to know the average percent of doctors vs. support and technical staff who typically attend the trade show. Then use the guidelines above.”
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