Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

To launch or not to launch . . . how to determine if you should join a new social media platform for marketing your business:

New social media sites crop up all the time, which can be confusing for business owners in trying to stay on top of marketing in an increasing online social world. How can you figure out exactly where and when to spend your precious resources (that is, time, energy and money)? Here’s where Chelsea Hunersen of HubSpot comes in. She shares 9 questions to ask yourself before getting involved with yet another social media account, beginning with evaluating whether your customers are active on the new platform.

Read the full article on HubSpot.

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