Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
Why blog for business?
Blogs are increasingly being used as a business tool. Blogs help:
- Improve your site’s SEO to grow website traffic,
- Show that your site offers fresh, new content regularly,
- Make your company more findable in search,
- Share your message exponentially across social media tools and platforms,
- Build deeper relationships with customers, and
- Establish you as an expertise in your industry.
Think about this: A company’s blog—not its home page—is often the most used entry point for visitors coming from searches.
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