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Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

Why blog for business?

Blogs are increasingly being used as a business tool. Blogs help:

  1. Improve your site’s SEO to grow website traffic,
  2. Show that your site offers fresh, new content regularly,
  3. Make your company more findable in search,
  4. Share your message exponentially across social media tools and platforms,
  5. Build deeper relationships with customers, and
  6. Establish you as an expertise in your industry.

Think about this: A company’s blog—not its home page—is often the most used entry point for visitors coming from searches.

 

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29 May 2015
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