Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

How Do Prospects Find Your Business Website?

As much as we love Google, unfortunately the search engine doesn’t always let businesses see the exact keywords visitors use to find their websites. This encourages web marketers to pay for Google Adwords in order to test out different keywords for clickthroughs and conversions. However, this article offers four alternative ways to unlock (not provided) data, without having to pay for clicks.

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