Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.
Grass-roots marketing: The power of “Thank You”
Here’s an eye-opening statistic: In a recent survey by the Advertising Specialty Institute, 68% of customers said they will stop using business services if they feel under appreciated The lesson is a simple ‘thank you’ goes a long way.
Thanking customers for their business over the phone, in person, by mail or by e-mail helps strengthen relationships.
Want to make a bigger impact? Express your appreciation by periodically sending out a promotional product, such as an imprinted basket of goodies or a beautiful logoed pen with the message, “It’s a pleasure working with you.”
For example, here’s a branded lip balm our client Veterinary Referral Center of East Dallas uses in their annual thank you baskets.
Check out D Media’s promotional product site here for more client appreciation ideas!
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