Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

How to save $ on print: Ask questions (Tip #1)

To be cost-efficient with print orders, ask questions up front about things that affect printing costs, such as:

• paper and ink materials
• color conversion
• color-matching
• bleeds
• turn time
• what is involved for rush orders

Also ask about prepress costs, like rates for fixing unexpected errors in your art, or converting your files if not supplied in the correct format.

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