Our blog, D Brief, shares succint expert advice, trends, tips, and ideas for marketing communications tactics—focusing on print, Web, social media, and promotional products—from a corporate visual identity perspective. We welcome your thoughts so we can learn from each other.

Does your website need a do-over?

In today’s competitive market the question is not “Should we have a website?” but “When should we redo our website?”

When embarking on the re-design journey, consider these 4 points:

1. Is your current site still communicating effectively, and is that message engaging?
2. Does your target audience have new needs, problems or pains that a re-design will solve?
3. Will this new design complement or distract from your established branding?
4. Does your current site provide interaction with your audience and valuable functionality? If not should it?

Like real estate, even websites need drive-up appeal. D Media is here to guide you through the process, and determine the best Web design do-over strategy for your marketing needs.

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